Are Physical Menus Making a Comeback? Here’s What Canadian Restaurants Are Saying
Summary: QR codes that led to digital menus helped keep people safe during the pandemic, but as in-person dining makes a comeback, it’s clear that diners are over them. Nine in 10 now say they prefer printed menus over technical substitutes for a variety of...
Making Trade Show Booths Impossible to Ignore: The Print Stack That Converts
Summary: Print materials are one of the most effective ways to make your trade show stand out and convert visitors into leads you can follow up with later. For best results, your print stack should include banners with a 3-second headline, brochures people can read in...
Prompts for Print Design: How to Get Better Results
Summary: To get better results from AI when you are designing for print, write prompts that clearly define the format (type of product), size or aspect ratio, layout, structure, preferred fonts and hex colours. Tools like ChatGPT, Midjourney, Ideogram, Leonardo, and...